Sports unifies people irrespective of their age, gender or religion. It also brings out the best among individuals, and gives us human beings extraordinary capabilities, ones that leave their mark in history books forever. While a lot of countries have had a successful sporting culture, India has largely been a single-sport country for a long time. Over the last few years, India has seen a sports boom, never seen before. The number of young achievers in a variety of sports has grown, with an increase in the number of medals being won at the Olympics, Asian Games and the Commonwealth Games. An increasing corporate interest in sports has seen an increase in investments, both in terms of sports promotion as well as sponsorships. The mushrooming of sports leagues in tennis, golf, badminton, football, hockey and even kabaddi, in addition to cricket, has catalyzed the growth of sports, sports persons as well as sports management professionals. The sports industry in India, currently at $2.47 billion, is slated to grow at 14% per annum. With rising investments in sports, whether in team franchise ownership, sports talent development or in advertising digital media and sponsorship, the demand for trained sports management and marketing professionals is already seeing an upsurge.

Ironwood aims to deliver the right talent for this vibrant business of sports! Ironwood offers career oriented courses. The sports industry is one of the largest industries globally and arguably the only one that cuts across racial divides, continents and languages. This is the industry in which everyone speaks a common language- Passion. Ironwood is the first to introduce the Sports Management course in India & UAE which bridges a need in the industry for skilled Sports professionals. Various brands EMDI & IW. Our 10,000+ global alumni several of which are at senior positions across Media houses and Sports Management Companies and successful Entrepreneurs make us proud. Our courses are designed to offer career opportunities to today’s youth through a combination of classroom sessions, guest sessions, internships, inhouse event initiatives that are mentored by Industry stalwarts.

Our courses are a combination of classroom sessions and live industry experience; industry visits, digital marketing in relevant streams, guidance and sessions on soft skills getting industry ready etc. The Industry interactions open many networking and work opportunities to the students. At Ironwood, we impart training with a global perspective in tune with the dynamic environment of business of sports with industry relevant training and experiential transfer approach. I welcome you all to Ironwood and am confident that your learning with Ironwood will pave the way to a glorifying future for each one of you